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Our Story: A Legacy of Trust
Their journey began 51 years ago when late Shree Dinkarrai H. Dave founded New Vikas Industries in Rajkot, Gujarat. From the very beginning, he had a big vision, a firm resolution, and a guiding belief that “Customer Satisfaction is Religion for Us.” Through years of dedication and hard work, he laid a strong foundation of trust and quality. This proud legacy was then passed on to his son, Mr. Jaykishan D. Dave, who has continued to carry forward the family’s values, vision, and ventures.
With over 25 years of business experience as CEO of Shreenathji Trading Company, Mr. Jaykishan D. Dave has continued to grow and diversify the business, upholding the same standards of excellence and reliability.
In the last 2 years, he ventured into the toys wholesale business, introducing a wide variety of toys, games, and sports items. The company partners with the world’s most reputable brands in the toy & game industry.
Today, they proudly supply products to over 500+ loyal retail stores, including toy shops, stationery outlets, and general stores.
Our guiding motto remains: “Customer satisfaction is religion for us.” This ideology drives every aspect of our work, ensuring long-term trust and value for our customers.
Your Kid’s Joy Partner
At Shreenathji Trading Co. , we believe every child deserves happiness, imagination, and fun!
We specialize in high-quality toys and games that spark creativity and bring smiles to kids’ faces. From educational toys to exciting indoor and outdoor games, our collection is designed to make learning playful and fun.
With years of trust and dedication, Shreenathji Trading Co. has become a favorite destination for parents looking for safe, durable, and entertaining toys for their children.
Our mission is simple — to make every child’s day brighter with toys that inspire, teach, and entertain.
“Play is the highest form of research. Every toy we offer brings joy, learning, and imagination together.”
- Team Shreenathji Trading Co.
Your Child’s Playtime Partner
Welcome to Shreenathji Trading Co. , your trusted destination for fun, creative, and educational toys for kids of all ages.
We bring joy and learning together through a wide range of high-quality toys, puzzles, and games that inspire imagination and help children grow through play.
Our mission is to make every playtime meaningful, safe, and full of smiles.
Safe & Certified Materials
Made from safe, non-toxic materials for your child’s safety.
Delivery
We deliver happiness across India with quick and reliable shipping.
Wide Variety of Toys & Games
From learning puzzles to action toys, indoor games to outdoor fun — we have it all!
Eco-Friendly Packaging
We care for kids and the planet with sustainable, eco-conscious packaging.
The Founders
Genevieve Agatha
Founder kidxtore, Mother of 3 babies
Jaime Logins
Fashion Designer, Founder kidxtore
Barbara Lauren
Preschool teacher, Founder kidxtore
